COMING SOON TO TARGET

Gemz shampoos + conditioners logo in gradient purple and blue text.
Hexagonal package of "gemz" touchably soft shampoo with a pink label.
Pink and white packets of "Gemz Touchable Soft Shampoo" with hooks on a pink background.
Packaging of Gemz Touchably Soft Shampoo.
Person with long blonde hair, pink background, promoting "Touchable Soft Shampoo" benefits for hair.
Gemz water-activated single-dose shampoos and conditioners packaging in various colors.
Instructions for using Gemz: wet, mix, and lather product in hands, as shown with colorful background.
Hexagon sponge with blue foam and a shampoo bottle on gradient background with text.
Woman smiling, holding a box of Gemz shampoo with a quote about hair improvement on the left.
Hand squeezing soapy lather from dark hair, text highlights product benefits.
Shampoo and conditioner sachets hang on a shower rack with a pink curtain. Text reads "mix, match & mingle."
Smiling woman holding colorful Gemz shampoo boxes, with text "for hair that's born to transform."

Touchably Soft

Shampoo

5 count

Our Touchably Soft shampoo is formulated to soften & repair hair texture, promote long term hair health with continued use, and give you a smooth-to-the-touch style with hair that you can’t stop touching. Your hair. Your way. Every single day. Touchably Soft is formulated for all hair types and safe for use on color treated, permed, or chemically treated hair.

Features and benefits:

  • Softens and repairs hair texture

  • Promotes hair health

  • Smoothes & nourishes

  • Formulated without water, filler or stabilizers that build up on hair

  • For Hair Types: Straight, Wavy, Curly, and Coily. Safe on colored, permed, or chemically treated hair.

  • Mix & Match your routine every wash

  • Ship less water

  • TSA Friendly

Did you know that switching up your hair products can help you to achieve some of your best hair styles? Mix and match Gemz shampoos and conditioners or find your perfect pair to change up your look each day. Gemz, for hair that’s born to transform!

Find your mix

Hexagonal package of "gemz" touchably soft shampoo with a pink label.

Touchably Soft

Shampoo

Shop Now

Quick Blow Dry

Conditioner

Hexagonal sachet of Gemz Quick Blow Dry Conditioner with hanger hook.

Get the look

EXPLORE THE POSSIBILITIES

Nourish & repair damage spots to evenly improve hair's texture to absorb less water & dry faster

Shop this conditioner
BeforeAfter
Red curly hair transformation on split screen, left side frizzy, right side defined curls, peace sign hand gesture.

B.Y.O.Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ
BeforeAfter
Hair transformation showing frizzy hair on the left, smooth curls on the right.

B.Y.O.Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ
BeforeAfter
Back view comparison of hair: frizzy on the left, defined curls on the right, against a gradient background.

B.Y.O.Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ
BeforeAfter
Curly hair comparison with different shades on a split background.

B.Y.O.Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ
BeforeAfter
Split image of blonde hair showing a straightened and natural section.

B.Y.O.Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ

See what people are saying...

product-review-rating5

Dissolves easily into lots of fragrant, rich lather - love it. Great format for traveling, although I like using it at home too

Amy V.

product-review-rating5

The convenience is obvious; what surprised me is how soft my hair feels. I also appreciate the fact that it is not scented (I wouldn't say it is unscented as there is an odour when I open the package but it does not stay in my hair nor is it overwhelming.... and I am VERY sensitive to smells.)

Debra W.

product-review-rating5

Gemz products smell amazing and so easy to use. I love that the packets are recyclable.

Jennifer G.

product-review-rating5

Makes my scalp feel clean and helps my hair look healthier!

Krista B.

See all reviews

Your questions, our answers


FAQs

How are Gemz different from liquid shampoos and conditioners?

Gemz are concentrated and free from extra ingredients (like fillers and stabilizers) that can cause build up and weigh hair down.

Hand holding a piece of foamy, light blue soap against a gradient background.

Just Add Water

WATCH GEMZ TRANSFORM

Close-up of a hand holding GEMZ blue cleansing pad activated with foam for gentle face cleansing.

Wet

Run under water for 3 seconds until Gem is completely saturated

Hands lathered in rich foam from GEMZ cleansing pad, illustrating its gentle and effective skin-cleansing action against a soft blue background.

Mix

Lightly rub hands together to transform into a rich cream

Hands massaging GEMZ shampoo into wet hair, producing a rich foam that illustrates deep cleansing and a nourishing hair care routine.

Lather

Massage throughout your hair and rinse

Hanging sachets of various Gemz shampoos and conditioners on a shower rack next to a pink shower curtain.

Your hair, your way

GO ROGUE ON ROUTINE

Ditch your bottles and add a little magic to your wash day.